1. Title Tags

• Include Primary Keywords: Ensure your title tags include relevant keywords and accurately describe the page content.
• Keep It Concise: Aim for 50-60 characters to ensure it displays properly in search results.
• Branding: Include your brand name where appropriate.

2. Meta Descriptions

• Craft Compelling Descriptions: Write meta descriptions that entice users to click through from search results. Include primary keywords and a clear call to action.
• Length: Keep it under 155 characters to avoid truncation in search results.

3. Headings (H1, H2, H3, etc.)

• H1 Tag: Use a single H1 tag for your main page title, incorporating primary keywords.
• Subheadings: Use H2, H3, etc., to structure content and make it easier to read. Include secondary keywords where relevant.

4. URL Structure

• Use Descriptive URLs: Create clean, descriptive URLs that include keywords and are easy to read.
• Avoid Special Characters: Stick to hyphens (-) instead of underscores (_) and avoid unnecessary parameters.

5. Content Optimization

• Quality Content: Ensure your content is informative, valuable, and well-written for your audience.
• Keyword Placement: Use keywords naturally within your content, especially in the first 100 words, headings, and throughout the text.
• Avoid Keyword Stuffing: Don’t overuse keywords; focus on natural language and readability.

6. Internal Linking

• Link to Relevant Pages: Use internal links to connect related content on your site, helping users and search engines navigate.
• Use Descriptive Anchor Text: Ensure anchor text is descriptive and relevant to the linked page.

7. Image Optimization

• Alt Text: Add descriptive alt text to images, including relevant keywords where appropriate. This helps with accessibility and SEO.
• File Names: Use descriptive file names for images.
• Compression: Optimize image sizes to improve page load times.

8. Mobile-Friendliness

• Responsive Design: Ensure your website is mobile-friendly and provides a good user experience on all devices.
• Mobile Usability: Check that all elements, including buttons and forms, are easy to use on mobile devices.

9. Page Speed

• Optimize Load Times: Use tools like Google PageSpeed Insights to analyze and improve your page loading speed. Compress images, leverage browser caching, and minimize JavaScript and CSS files.

10. User Experience (UX)

• Engaging Layout: Design your pages for easy navigation and a positive user experience.
• Clear Calls to Action: Include clear, actionable buttons or links to guide users toward desired actions (e.g., purchases, sign-ups).

11. Schema Markup

• Structured Data: Implement schema markup to provide search engines with additional information about your content, helping with rich snippets and improved search visibility.

12. Canonical Tags

• Avoid Duplicate Content: Use canonical tags to indicate the preferred version of a page when similar content exists across multiple URLs.

13. Social Sharing Integration

• Social Buttons: Include social sharing buttons to encourage users to share your content, which can drive traffic and increase visibility.

14. Secure and Accessible Website

• HTTPS: Use HTTPS to ensure your site is secure and to boost your rankings (search engines prefer secure sites).
• Accessibility: Ensure your website is accessible to all users, including those with disabilities, by following web accessibility guidelines.