Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website   or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.   Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry   Specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed   algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and   which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search   engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customer